Fresh Cosmetics Product Visualization
Created with Blender 3D Modeling Software
Overview
Fresh is a sustainable luxury skincare brand that prioritizes natural ingredients and modern science to create beauty products. I produced a Blender-based product visualization suite that translates Fresh’s identity into reusable 3D assets and marketing-ready renders. The goal was to create a sustainable, digital-first pipeline that can support campaigns, colorways, and seasonal storytelling without repeated physical shoots. Deliverables include hero stills, turntables, and macro detail shots for web, social, and e-commerce.
Problem
Fresh needed consistent, high-end visuals that are fast to iterate and kinder to the environment. Physical prototypes and studio shoots can be costly, slow, and wasteful, and small label or finish changes often require full reshoots. The brand also needed a way to preview packaging updates, bundle compositions, and lighting directions before committing to production.
Design Process
I gathered reference and measured proportions, then modeled hero SKUs with clean, subdivision-safe topology and unwrapped UVs. Materials were authored with physically based shaders for frosted glass, coated paper labels, soft-touch plastics, and brushed metal, with subtle subsurface and micro-roughness variation for realism. I lit scenes using studio HDRIs and controlled area lights for soft reflections and readable edges, then rendered in Cycles at 4K with adaptive sampling, DOF, Filmic color management, Cryptomatte, and light passes for flexible compositing. Geometry Nodes drove procedural product arrays and condensation droplets; I created LODs, baked normals and roughness where useful, and prepared an asset library with shot presets for repeatable look
Solution & Results
The final asset pack functions as a portable, sustainable visualization system. Marketing can swap labels, finishes, and colorways in minutes, generate new angles from a saved light rig, and produce consistent imagery across channels without new prototypes or shoots. This reduces cost and lead time, supports eco-conscious goals, and keeps visual quality high and on brand for Fresh.
Product Visualization with Unreal Engine
Realistic Product Rendering
For this project, I used Unreal Engine, Blender, and Davinci Resolve to build and render this scene.
